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https://www.wsj.com/articles/pharrell-williams-louis-vuitton-mens-design-director-d2689117 Blue For Men Polo Sport Perfum

Louis Vuitton has hired Pharrell Williams, the music producer and streetwear entrepreneur, to be its creative director of menswear, the company said.

Mr. Williams, 49, assumes the role previously held by Virgil Abloh, who died in November 2021. Mr. Abloh was the first Black American to be appointed as the head designer at a European luxury house. Mr. Williams, a native of Virginia Beach, Va., who rose to prominence in the late 1990s as a part of hip-hop production duo the Neptunes, is now the second.

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